Which way will lead to a more profitable portable career? Offering to do "everything" in your industry, or offering a service or product that's very specific? If you're a writer, will you write everything for everyone? Well, maybe you could, but how would you market your services? How do you stand out from the crowd? You'll go farther, faster, if you carve out a narrow niche for yourself. When you do that you can develop a reputation for excellence and expertise, and you'll become the go-to …
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