If you're creating a portable career to support your overseas lifestyle, you'll probably be involved in social media. And if you're doing social media, you need to learn to do it effectively. Like any other part of managing a business (and that's what your portable career really is), you need a plan. Recently I had a situation that gave me a great example of one company using social media -- in this case, Twitter -- beautifully for customer service and another demonstrating an epic …
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