Bob has a web-based business where he teaches beginners how to use WordPress. His site is jam-packed with useful information, tutorials, videos, and e-books. And Bob really knows his stuff! But his bounce rate on his homepage (that's the number of people who hit the page and leave right away) is over 90%. That means, fewer than 10% of his visitors stick around to find out how useful his information is. The rest take one look at his page and run away screaming. Susanna, on the other hand, …
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