Anywhereist

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Social Media

Social Media and Marketing — the $64,000 Question

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Recently a reader shared with me that his biggest website stumbling block is social: "What do I do to get people to interact with me online?" He asked. That's the $64,000 question. The site alone is just part of the picture. We all know that the purpose of our great websites is to inspire others to interact with us. That might be in the form of comments or questions on the site itself. Or it might be discussions on Facebook, Twitter or Google Plus. Maybe it's sharing images and links on …

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Pinfluence: Marketing Your Business with Pinterest

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If you've established a portable career as a writer, photographer, blogger or life coach, your marketing centers (or should center!) around a website that you own. Your website displays your skills, tells prospective clients or customers something about you, and gives them a way to get in touch with you. Unfortunately, the days of "build a better mousetrap and the world will beat a path to your door" are gone. You have to let the world know about your mousetrap in no uncertain terms. The old …

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Create a Social Media Profile for your Portable Career

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After the recent post on 5 Social Media Platforms Every Expat Blogger Should Use, one reader commented that he "never really caught on to the social networking thing." Well, if you're not creating a portable career, you don't have to "get" social networking. However, if you'll need to support yourself overseas as a writer, blogger, photographer, life coach or in some other portable career, you have a choice: learn to use social media to attract an audience and clients, or spend a lot of money …

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Google Plus for Expats

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For the past week, the interwebs have been buzzing about Google Plus. While it's still too early to tell whether it will really kill Facebook (I doubt it) or Twitter (ditto), it's certainly gained a lot of traction, and very quickly. But what does Google Plus (or Google+ or G+) do for expats? First, let me say if you haven't joined yet and want an invitation, let me know. I'll be happy to send you one. Just note on the form that you'd like to join Google+. There's tons of information …

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Let Total Strangers Plan Your Trip

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My husband and I are going to Panama in a couple months to see whether it's someplace we'd like to live, so I've been spending a lot of time planning our scouting trip. Not surprisingly, not every little hotel in the country has a website (at least, not in English). Since we don't want to stay in tourist hotels, travel and tour companies are of no help. So what's a future expat to do? Turn to your social networks. I've been doing that -- a lot. Expat Forums I started with some of the larger …

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The Dangers of Social Media

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A few days ago I posted a list of social networking sites that might help you plan and execute your overseas move, and get settled in afterwards. However, I’d feel irresponsible if I didn’t spell out one very real downside to relying on social media when you move overseas. This is especially problematic if you’re not working or if you’re living a very unstructured life. You see, social networking is seductive and it’s easy. It’s much easier to open a browser and check out your friends on …

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