Social media isn't going away. Yes, it's a time suck, and yes, it's hard to measure the ROI (return on investment). But if you're going to attract an audience to your site, you need to use it. You'll save yourself a lot of time if you integrate social media with your site. Recently I asked my email readers to respond to a survey about social media -- I wanted to find out where you're hanging out online. At this point, it's no surprise that Facebook is what most of you use (70%!) for personal …
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